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An employee handbook serves as a comprehensive resource for employees, outlining the company's policies and employee benefits. This document is crucial as it communicates the rules, expectations, and the overall work culture of the organization. It typically includes details about workplace behavior, attendance policies, dress code, and information about benefits such as health insurance, vacation time, and retirement plans.

In contrast, the other options focus on specific financial or strategic elements that are usually not the purpose of an employee handbook. Company profits and losses can be confidential information and are not typically shared widely with employees outside of financial summaries or reports. Financial projections might be relevant for the company's strategic planning but are not directly related to employee guidelines. Marketing strategies are more aligned with the company's operational plans and are usually kept internal for competitive reasons. Thus, the correct focus of an employee handbook is clearly centered on policies and benefits relevant to the employees.